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Howell, Liberatore & Associates, Inc. is known for its great ideas. Just ask our current customers!
Led by the talents of the below-pictured individuals, our team works hard to solve your marketing communications challenges
in innovative ways that get results. Tapping the experience and skills of a variety of top-notch professionals in the field, we
match the right person to your work each and every time.
 Eiron Smith, President
esmith@hlamarketing.com
Eiron joined the agency in October of 2010 bringing the agency a strong background in both corporate and marketing communications skills. In her career she has provided strategic communications planning specific to organization and financial restructuring, crisis communications, direct to consumer and business to business marketing communications and public relations.
Smith was most recently with Watkins Glen International, owned by the International Speedway Corporation (ISC), where she served as the Director of Communications. During her eight years with ISC, Smith was responsible for all aspects of consumer marketing and public rand media relations activities to promote events held at the race track including NASCAR, the IndyCar Series, and the Finger Lakes Wine Festival. These events draw hundreds of thousands of people to Upstate New York annually.
Prior to being at ISC, she held positions in corporate communications, and manufacturing & engineering, at World Kitchen, Inc. (previously known as Corning Consumer Products Company), a leading producer of kitchenware products such as Pyrex, Corelle and CorningWare - over the course of five years.
 Kursten Brown, Account Manager
kbrown@hlamarketing.com
As Account Manager, Kursten is responsible for daily contact between the agency and current client accounts. Kursten interfaces with various agency departments to move projects through on behalf of the client. This includes meeting with the creative director concerning creative issues and input, the media director concerning media issues, the public relations director concerning publicity, the director of interactive marketing concerning interactive projects, and the production manager concerning scheduling and timing.
Prior to her employment with HL&W, Kursten was a research intern for NBC Sports at the 2010 Vancouver Winter Olympics.
Kursten's internship experience also includes Designworks Advertising in Syracuse and a range of responsibilities with local Ithaca radio stations.
A recent graduate of Ithaca College's Roy H. Park School of Communication, Kursten comes to HL&W with a Bachelor's degree in Integrated Marketing Communications with minors in Communication Management and Design, and Health.
 Jolie Riekofski, Production Assistant
jriekofski@hlamarketing.com
In collaboration with Operations/Production Director Rebecca Shick, Riekofski will assist with the creation
of the firm's print, broadcast, and Web and multimedia applications for its clients. Her responsibilities
include research into and expansion of the firm's vendor base, project estimation, and scheduling.
"Jolie's graphic design and fine arts skills, along with her educational background, enhance the expertise
and professionalism of our production department and the value that we provide to our clients," Shick said.
Prior to joining HL&A, Riekofski worked as an accounts payable clerk and a document control clerk at
TTA Systems, LLC in Hornell, NY.
A resident of Corning, Riekofski holds a Bachelor of Science degree in Fine Arts from Houghton College
in Houghton, NY, and an Associate in Applied Science in Graphic Design and Advertising Technology degree
from Finger Lakes Community College in Canandaigua, NY.
 Becky Shick, Director of Operations and Production
bshick@hlamarketing.com
As production/operations director, Becky estimates, schedules and monitors
all projects in the firm; manages all vendor relationships; and is
responsible for quality control, ensuring that all bases are covered so that
the production and delivery of projects goes smoothly. She also uses her
organizational skills and IT expertise to enhance the firm's overall operations.
In addition to her full-time responsibilities at HL&A, Shick has tought classes
in operations management and the economics of production management at RIT's
School of Print Media in its College of Imaging Arts and Sciences. She is
also the regional chapter head of the Adobe InDesign User Group, providing
technical insight and application education to chapter members in Rochester,
Buffalo, Syracuse, Elmira and Corning.
Prior to moving back to her hometown of Hornell in 2005, Shick was senior
pre-press manager for L. P. Thebault Company in New Jersey, a $100 million
commercial printing company serving national clients. She holds an Associate
in Applied Science Degree in Communication Media from the State University
of New York at Alfred, a Bachelor of Science Degree in Printing Management
from Rochester Institute of Technology, and a Masters of Business
Administration Degree in Technology Management from the University of Phoenix.
 Donna Wujastyk, Office Manager
dwujastyk@hlamarketing.com
Donna joined HL&A in 1994 as our bookkeeper. She has steadily moved up within the company handling such responsibilities as traffic management where she
was responsible for tracking the flow of projects through the company, and production assistant where she participated in estimating costs to produce
various projects. Currently she holds the position of Office Manager where she oversees our day-to-day financial recordkeeping. Her knowledge
of how projects move throughout the company as well as how estimates are generated allows her to effectively track and report all the financial details
of our clients projects according to their requirements.
Prior to joining HL&A, Donna worked as a bookkeeper. She has an associate degree in accounting from SUNY Alfred.
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