|
Howell, Liberatore & Wickham, Inc. is known for its great ideas. Just ask our current customers!
Led by the talents of the below-pictured individuals, our team works hard to solve your marketing communications challenges
in innovative ways that get results. Tapping the experience and skills of a variety of top-notch professionals in the field, we
match the right person to your work each and every time.
 Fred Wickham, President
fred@hlw-marketing.com
Fred's work has received numerous awards as well as publication and product
placement in regional and national markets. His work has appeared in
periodicals such as the Washington Post, Washingtonian Magazine, The Wall
Street Journal, Time and Newsweek.
In 1982, Fred received his BFA in Art from Syracuse University. His degree
includes a major in Illustration with Minors in both Biology and Art
History. Upon leaving Syracuse, in 1983 he spent a year long apprenticeship
with Reilly Design in Boston, Massachusetts.
Fred returned to New York in 1985 and served the next two years as Art
Director with Howell & Kendall in Elmira, New York. In 1987, Merrill Lynch,
Inc. - Realty Division, based in Washington D.C., hired Fred as their
National Art Director for Print and Collateral Advertising. The following
year, Canasta Design Works was founded. Fred became full-time managing
partner of Canasta Design Works, Ltd in 1989. In late 2003, Canasta Design
Works was merged with Howell Liberatore & Associates in Elmira New York, to
become Howell, Liberatore & Wickham, Inc.
The agency announced his election to the position of president in March of
2007.
 Craig Hills, Art Director
craig@hlw-marketing.com
As an art director, Craig contributes to the development, execution and production of creative concepts and finalized designs for a variety of media. Working closely with president and creative director, Fred Wickham, Craig provides HL&W's clients with innovative and effective creative solutions to their marketing needs.
"Craig's creative vision combined with his design style, energy and imagination make him an invaluable asset to the agency," said Wickham. "HL&W's clients will certainly benefit from the unique perspective and keen eye for design that Craig brings to each and every project."
A native of Horseheads, Craig returned to the Southern Tier after graduating from the Art Institute of Pittsburgh with a Bachelor of Science degree in graphic design. His experience includes design work for Bianco’s Italian Restaurant, Allegheny County Housing Authority, Huntington's Disease Society of America, and Ellsworth Avenue Association.
 Jolie Riekofski, Production Assistant
jolie@hlw-marketing.com
In collaboration with Operations/Production Director Rebecca Shick, Riekofski will assist with the creation
of the firm's print, broadcast, and Web and multimedia applications for its clients. Her responsibilities
include research into and expansion of the firm's vendor base, project estimation, and scheduling.
"Jolie's graphic design and fine arts skills, along with her educational background, enhance the expertise
and professionalism of our production department and the value that we provide to our clients," Shick said.
Prior to joining HL&W, Riekofski worked as an accounts payable clerk and a document control clerk at
TTA Systems, LLC in Hornell, NY.
A resident of Corning, Riekofski holds a Bachelor of Science degree in Fine Arts from Houghton College
in Houghton, NY, and an Associate in Applied Science in Graphic Design and Advertising Technology degree
from Finger Lakes Community College in Canandaigua, NY.
 Becky Shick, Director of Operations and Production
becky@hlw-marketing.com
As production/operations director, Becky estimates, schedules and monitors
all projects in the firm; manages all vendor relationships; and is
responsible for quality control, ensuring that all bases are covered so that
the production and delivery of projects goes smoothly. She also uses her
organizational skills and IT expertise to enhance the firm's overall operations.
In addition to her full-time responsibilities at HL&W, Shick teaches classes
in operations management and the economics of production management at RIT's
School of Print Media in its College of Imaging Arts and Sciences. She is
also the regional chapter head of the Adobe InDesign User Group, providing
technical insight and application education to chapter members in Rochester,
Buffalo, Toronto, Syracuse, Elmira and Corning.
Prior to moving back to her hometown of Hornell in 2005, Shick was senior
pre-press manager for L. P. Thebault Company in New Jersey, a $100 million
commercial printing company serving national clients. She holds an Associate
in Applied Science Degree in Communication Media from the State University
of New York at Alfred, a Bachelor of Science Degree in Printing Management
from Rochester Institute of Technology, and a Masters of Business
Administration Degree in Technology Management from the University of Phoenix.
 Donna Wujastyk, Office Manager
donna@hlw-marketing.com
Donna joined HL&W in 1994 as our bookkeeper. She has steadily moved up within the company handling such responsibilities as traffic management where she
was responsible for tracking the flow of projects through the company, and production assistant where she participated in estimating costs to produce
various projects. Currently she holds the position of Office Manager where she oversees our day-to-day financial recordkeeping. Her knowledge
of how projects move throughout the company as well as how estimates are generated allows her to effectively track and report all the financial details
of our clients projects according to their requirements.
Prior to joining HL&W, Donna worked as a bookkeeper. She has an associate degree in accounting from SUNY Alfred.
|
