YEA! and Mansfield University Students Form Partnership

(Elmira, NY) - Young Entrepreneurs Academy (YEA!) students will partner with Mansfield University graphic design students to create logos for their business propositions beginning January 15.   Howell  Liberatore and Associates, Inc., a full-service marketing and communications agency based in Elmira, NY, will usher the partnership through to completion along with the  Corning Area Chamber of Commerce and assist both groups of students with their research, design and brand positioning needs.
 
Through this experience YEA! students and Mansfield University graphic design students will learn the fundamentals and importance of branding in growing a successful business.  Graphic design is an involved process including market research, ideation, design negotiations, implementation and standardization, and even trademarking.  While YEA! students are receiving logo design and branding assistance, Mansfield University students gain valuable real-world experience as part of their branding and identity course. 
 

Happy Birthday, Elmira, NY!

Some milestones require special attention and as 2014 marks the 150th anniversary of Elmira, NY, we graciously accepted the chance to create a commemorative logo.

For 72 years the City of Elmira has been our home.  We’ve seen the high tide and we’ve seen the low tide and through all of it the Twin Tiers of New York and Pennsylvania business communities have supported us as we supported them.

Many years ago, Samuel Clemens (Mark Twain) drew inspiration from this area and it is that same, limitless inspiration that is represented in the City’s central clock tower.  The iconic spire can be seen from all directions and has kept pace throughout the years.  Upon close inspection, one will notice that there are two hours left in the workday; plenty of time for inspiration to hit.

At HL&A we believe in our work and the work of our neighbors.  We are honored to assist them when they need it and we cherish the opportunity to join in celebrating joint successes.  We are committed to digging deeper and working together as we embrace another 150 years of inspiration.

HLA Services

We're a full service advertising and marketing communications agency based in Elmira, NY.  We offer a wide range of services to our clients based on their individual needs including; integrated marketing communications planning, advertising creative and execution, media buying and campaign planning, social networking, social marketing, SEM and SEO, direct mail, e-mail and outbound, interactive and web design development, graphic design and overall creative, public relations, branding, logo creation, promotional, trade show support, consultatio