May is National Preservation Month and Historic Elmira, Inc. is celebrating its 3rd Annual Amazing Elmira Treasure Hunt by Looking for Angels. After presenting the Angel in the Architecture award during the 5th Preservation Awards in March, Historic Elmira is continuing to celebrate angels in our local history. During the treasure hunt "Look for Angels" throughout Elmira's historic public sites. The purpose of the treasure hunt is to raise awareness about the many historic buildings and sites in the greater Elmira area.

There are only two weeks left to enter for a chance to win $150! Need help? Visit www.HistoricElmira.org for a clue!

According to Kaye Newbury, President of Historic Elmira, "Looking for Angels may require closer attention than looking for the kind of architectural details that we've featured the past two years. But it's perfect angel hunting weather in May and the prize is worth the search." Gather the whole family to participate in the exploration of Elmira's angelic historic treasures. With only two weeks left to submit entry forms, now is the time to explore Elmira and discover all that it has to offer.

Co-workers agree, it’s for the best.

In an attempt to raise funds for his release, Powell, an employee of Howell Liberatore & Associates, is calling upon friends, family, and colleagues to contribute to the 2013 MDA Lock-Up.

The Lock-Up, held this year on May 21st at the Texas Roadhouse in Elmira, is the Muscular Dystrophy Association’s premier fundraising program. Powell will join other community leaders to help raise critical funds for MDA, ALS (Lou Gehrig’s disease), and related diseases. Donations stay in the local community in order to fund research efforts, group support services, healthcare, and child summer camp programs.

In a recent interview Powell stated, “I'm proud that I'm going behind bars to help in the fight against muscle disease. If it’s a crime to care, then by all means, throw away the key!”

Please go to Powell’s personal page (http://www2.mda.org/site/TR?px=1750767&pg=personal&fr_id=5964) to make your tax-deductable donation now, and spread the word to friends and colleagues!

In today’s economy, it is all about getting the most out of your money.  And it should not be any different when it comes to building your brand.  There are such a wide variety of resources that you have at your disposal so you do not need to spend more money than absolutely necessary.  If you are able to build your brand for less, why spend your money and time on things when you do not have to?  

One way to build your brand without spending any money is to have amazing customer service.  Everything does not always go perfectly, so instead of getting aggravated, go over the top.  Your customers are not going to tell their friends about the time that everything went smoothly, because frankly that is expected.  Instead, they will tell their friends about the time that something went wrong but your company went above and beyond to fix the problem to ensure that they, as the customer, were satisfied.